Aevi Skincare

It began with a hand sanitizer during the 2020 lockdowns. Two gorgeous Scandinavian women reached out to me to create the brand tone of voice and copywriting for their products, packaging and website, all because I'd been a staff writer/copywriter for Goop, and I immediately loved their naturalistic wellness-centric mission, with an emphasis on Nordic herbal ingredients and fragrance profiles. (It's the best-smelling hand sanitzer I've ever used to this day).