— the practice of Tasha Young, a writer and creative director who's worked with cultural institutions and brands for over a decade.
In our oversaturated and attention-scarce world, resonance requires deep cultural and emotional intelligence. I shape cohesive narratives and brands by honing in on perception, cultural intelligence, and coherence — thoughtfully crafting every aspect of the experience to build cultural projects and systems, from brand identities to digital platforms, with longevity and trust.
My process is grounded in research, editorial rigor, and a blend of design thinking and systems thinking. By translating strategic insights into curation and design across language, image, sound, and conceptual work, we can craft systems that work across contexts and evolve over time.
Open to collaborations, commissions, and special projects.
I work with arts & culture publications, institutions, tech companies, platforms, artists, and technologists on projects that pique our curiosity.
I can also operate as a boutique agency on select projects, plugging into creative teams and cult brands with my network of creative and technical specialists.
Writing
Editorial Direction
Cultural Research
Music Curation
Creative Direction
Art Direction
Brand Identity
Creative Strategy
Conceptual / Experiential
MENTIONS
PAST CLIENTS & PARTNERS
Silent Songs, Kindred, Koto, Scout Lab, The Walker Art Center, Dazed, Red Antler, Klarna, SSENSE, Canvas8, Goop, Neutrogena, Aevi, Curology, Lloyd & Co., Company Policy & more